The field of cosmetic dentistry is on fire. Not literally, but figuratively. The popularity of cosmetic dentistry procedures has increased an unreal amount of the past 5 years. This is due to the increase of technology associated with these procedures. Americans have always been concerned about their looks, and now when it comes to dentistry the options have gotten amazingly better.
Porcelain veneers have gone up in the past 5 years by 250%. This dental procedure can change a person smile dramatically in as few as 2 visits. They are handmade from porcelain initiated that is very durable to match the teeth in a custom fashion. They can hide gaps, cracks, chips, along with whitening and straightening your smile.
When it comes to whitening of teeth, the incidence is up by three hundred percent with an additional 100% increase in teeth bonding.
There are very few fields of medicine with such rapid increases in such a short time. What this means is that cosmetic dentistry is in a field of rapid evolution. Along with the technology comes dentists learning how to perform the procedures, and then offering it to their existing patients. But along with this, Scottsdale dentists can now offer these techniques through their marketing efforts to a whole new set of patients.
Cosmetic procedures with a cosmetic dentist Scottsdale turn into fantastic marketing opportunities for these reasons. Your smile is one of the primary attributes noticed about you. It improves self esteem and confidence, and is a check point for physical attraction. As the procedures for dentistry improve for a better smile and the price point drops, patients will take action.
When the procedure price is too high, either patients will not buy or if it’s wanted bad enough it will be financed. Typically though, the market will drive the price down into a manageable range for people. And that is truly what has happened with the field of cosmetic dentistry. Several teeth whitening over the counter products exist, and as they have multiplied what have dentists needed to do? Lower the price, and offer specials to bring in patients.
At what reduced price will it be that dentists do not turn a profit on the procedures? Actually that doesn’t happen. Dentists will reduce prices for a procedure like teeth whitening Scottsdale to the point where it may be a break even or actually a slight loss. But if that patient enjoys the visit, the dentist, the ambience, etc? You win a new patient for perpetuity! And it becomes a win win, where a loss leader has become a perpetually profitable situation.
Cosmetic dentistry by and large is a composite of elective procedures. Sure, chipped teeth and denture procedures may not be deemed elective, but even leaving those out cosmetic dentistry has turned into a force to be reckoned with when it comes to unbelievable growth. But even dental procedures are subject to free market rules, and predominantly because of those forces the field is exploding.